Email Marketing Mistakes – Long Email

Email marketing is quite simply one of the most profitable businesses you can participate in on the web today. Despite the popularity of social networking media such as Facebook, there are still many people who use it more than their phone.

Email is global and you can profit from people everywhere and not just those in your immediate local area. The main benefit of this communication media and communication strategy is that you can increase your income with no significant increase in marketing cost whatsoever.

A lot of people assume that a long promotional newsletter with lots of information is more effective compare to those with short message content. Is that always the case? On the contrary, you should resist the temptation to write long emails because research and studies indicates it works against you. Long newsletter is one of the key mistakes that many new online business owners and Internet marketers make.

We live in a fast paced instant gratification world. Most of us want solution to problems and needs fast. People don’t have the patience to read too much nowadays. It is not surprising for people to skim and grazed through emails rather than deeply and thoroughly read.

It is not surprising for people to read between the lines to so speak. You need to write an email that captivates and draw the attention of the reader in the shortest possible time, usually less than 10 seconds.

For that matter, if you can bring your entire message across at a glance, you are more likely to retain customer attention than if you make them scroll through extra long message. This is just pure common sense isn’t it?

You can double the effectiveness of a short email by focusing attention on the most important point you are making. On the other hand, a longer email is more likely to contain multiple messages in which case the customer may not know which is the most important one.

If you have multiple key points to make, it makes more sense to send out multiple newsletters. Keep each email focused on a single message, and each message is more likely to be remembered and act upon by the recipient. Present your marketing message in plain, simple clear and easy to understand words. Do not use any technical jargon and fanciful marketing terms no matter how tempting it is to do so.

Always remember to include the benefits ahead of the features of the product or service that you are promoting. Most customers are not interested in your product capabilities but rather how it can solves their problems or satisfies their needs. Use lots of actions words and include a strong call to action.

Just because a long message content in direct mail marketing perform well does not mean it will also do well in email copy. An email has to be a lot shorter than what you would put into a direct mail piece. You should only allocate enough space for the key message and nothing more. Email marketing does not work the same way as direct mail. Write a single page letter and keep out unnecessary words and statements that will not lead to any follow-up action calls.

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Affiliate Marketing for Vendors – Killer Tips Will Have You Stuffing Cash Into Your Piggybank

Affiliate marketing for vendors is becoming especially more and more difficult as people come online to find work and make money through the internet. There are various ways of generating generous income online and one of the most common and popular among them is affiliate marketing for vendors.

These programs mainly involve online marketing and promotion of products and services where you can earn income in every sale you that you generate. This is more like being a salesman where you are going to promote the products or services of other people or company and you get to earn a commission in terms of certain percentage of your total sales for a given period.

This is popular because of the fact that you can make money without creating your own product; all you have to do is to sign up to one or more affiliate programs and once the vendor approves your application you shall be given with your own affiliate links to use to use for your marketing campaign. Every time people buys the products that you are promoting through your affiliate link the sale shall be credited to your sales and you shall be given corresponding commission for all your sales within a specified time.

Payments are usually given through one of the popular online payment systems like PayPal or Alertpay; or the program shall issue checks to your end. Some of the programs may offer direct deposit if you are located on the same county where the company is located. This seldom applies to international direct deposit. In any case, you have several options in terms of payment system; the most preferred method of payment is through direct PayPal deposit and check payment.

Another good thing about affiliate marketing for vendors is that you are usually fully supported in your marketing campaign by providing you with banners, landing page, and sales page that contain your affiliate links. Some programs even provide videos, free e-book or reports, and free audio materials to support your promotion and reinforce its effectiveness.

Hence, if you are harboring some thoughts on making money online to augment your current earnings and improve your life then one of the best things that you can do is to get yourself involve in affiliate marketing for vendors where you have unlimited opportunities to earn good income and start improving your way of living by having more sources of income.

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Make A Commitment To Your Network Marketing Business

Most of us who are involved in the Network Marketing industry are a little older and have worked at our job or careers for many years. There are numerous reasons why we have ended up working in this industry. Some reasons that you hear are a little extra money, pay off bills, or put your children through college. A lot of Multi-Level opportunities advertise that you can make good money working 3 – 5 hours a week. In my experience this has not been the case. I have decided that I would like my career to become my part time job and Network Marketing to be full time. I obviously spend way more than 3 – 5 hours a week building my business. To be successful in any endeavor, you must make a commitment. I love Network Marketing so it is easy for me to be committed to my business. You will have to make your own decision as to how successful you would like to be.

Success in this industry is directly proportional to the amount of effort you put in. Of course your efforts need to be directed in the right direction. Most every Multi-Level opportunity has a dedicated marketing plan that you are encouraged to follow. The problem is that these plans can be very limiting. I have tried many of the different marketing techniques and found that a good Internet based plan provides the most versatility. Depending on where your creativity lies, there will be some avenue for you to market your products or services. Here are just a few:

• Article Writing: It never crossed my mind that I could write an article that would be interesting to others. I admit that I have a lot to learn but it is great fun to write on a subject that you feel passionate about. Even if you are not the best writer, the readers will be able to pick up on your passion. I actually have two blogs that cover different subjects.

• Videos: Now this is a real stretch for me. I’m one of those people who do not like to hear their own voice. Also, I do not think that I am very photogenic. It has been challenging but fun trying to come up with a video that I feel good about. The most important point is that it has been fun and we all need a reason to laugh at ourselves sometimes.

• Social Media: Now I would assume that most of your friends and family have a Facebook account. Maybe not so many use Twitter, but the point is, social media sites have changed how we communicate. What better way to introduce your business than to post it on Facebook or Tweet to your followers. Be careful not to come off to strong though. Stay away from the hard sales pitch.

Commit yourself to your Network Marketing business. The result can be a lot of success and fun along the way. Decide where your creativity lies and reach beyond your comfort zone. There may be a passion out there you never thought you had.

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Internet Adverting and Marketing – Where To Find Pay Per Click Programs For My Business Website

An effective yet often overlooked method of promoting is pay per click advertising, often abbreviated to PPC. Pay per click advertising is a method of online marketing that is often combined lumped under the umbrella term of “search engine marketing.” Namely, this kind of advertising is usually done through search engines.

The cost of pay per click advertising is often hard to predict. This is due to the fact that the total cost correlates directly with how many visitors to a certain page click on the advertisement – hence the name pay per click. If few Internet surfers click on the advertisements, the cost is lower than if they garner a lot of traffic. This is an affiliate model of advertising – direct quid pro quo between advertiser and the host of the ad. The more clicks an ad gets, the more money the host makes. Thus, pay per click advertising is often a great incentive for those hosting the ads to display the advertisements in such a way as to grab the site visitor’s attention.

The three largest network operators of pay per click advertising are Google AdWords, Yahoo! Search Marketing and Microsoft adCenter. These operators work off of a bid-based model, which means that people who would like pay per click advertisements to appear on these sites bid on certain keywords. For example, if a hat company would like its advertisement to pop up after a web surfer typed in “hat,” it would bid on that particular keyword. No doubt that the word “hat” has multiple bidders, but the one that pays the most money gets featured the most.

Of course, the issue with pay per click advertising is that it can sometimes lead to fraud (i.e., competitors clicking on each other’s ads multiple times to drive up the cost of the advertisement), but Google and others have automated systems to guard against this.

This is a great what to get a quick boost to your business if done correctly. You can’t just throw money at it and expect your results to be good. Do the necessary research and your campaign has the ability to save and make you a lot of money. Google and YouTube has tons of research about developing and implementing your plan.

Marketing for most businesses owners can be very challenging. If you take your time to learn your industry, you will find the most effective marketing/advertising avenues. One last thing that a business owner needs to know about marketing, ALWAYS BE LEARNING. Things change, and when they do, you want to be ahead of the curve.

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Why Use Craft Shows in Your Direct Selling Business?

The greatest thing about home businesses and the direct sales type of business is the flexibility in how you can market your products. We are not relegated to one type of selling so therefore the opportunities are endless! Brick and mortars stores are somewhat limited as they wait for the customers to find them. We on the other hand, go and find ours.

One of my favorite ways to increase customers, hostesses, business partners and newsletter signups is through craft shows and expos. Looking at the venue of the show, it becomes apparent that this is your target market ~ Female; usually with extra disposable income and looking for unique products. All of these attributes fit our business perfectly.

Choosing the right venue will be important to your success. Make sure the show is in your market area. Traveling 50 miles to do a show looking for customers may not be a good idea if you have to deliver products after the show. Think about parties as well. If your hostess is an hour away and then her guests are a no show Or maybe you get 5 bookings, Are you willing to keep driving to that area to service those customers? Set yourself a radius of how far you are willing to travel.

Another thing to check out when choosing the right show to do is the amount of the booth. Figure out how much you have to sell to re coop your expenses. If you are doing a one day show for $150 and you sell $2 – $5 items, you are going to have to move a heck of a lot of items to break even.

Make sure that you are selling product that goes along with the theme of the show before writing that check for the entry fees. Specialty shows like scrapbooking or quilt shows may not be the best return for you if you are selling makeup. Several years ago I did a Home and Garden type of show and while my product line fit in wonderfully; there was a cosmetic company there. She was not moving a heck of a lot of product and did not do very well at all. I am actually surprised the promoters allowed her in. So make sure you are not wasting your time with the wrong show.

Check to see how long the show has been in existence. What type of turn out do they get? Sometimes doing a newly formed show is a good risk if it is a local show. Traveling great lengths to go to a new venue may not be something I would recommend. Also check on how they advertise the show. Very important in that you can have a huge amount of vendors attending, but if the event is not publicized well, you will not so well.

Overall, Craft shows are an awesome tool for your business if they are researched and handled properly. Building your business in unique ways is the key to the longevity with your business.

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Affiliate Marketing Tips – 4 Proven Techniques to Succeed in Any Market

If you are an affiliate marketer, then no matter what level you are at, you can’t fail to notice the number of people promising to provide affiliate marketing tips and training, to help you to succeed. Often these tips come with a hefty price tag. However if I could give you one tip to help you to succeed, that would be to resist buying into promises of new methods that will propel you to overnight success, and concentrate on the following basic common sense tips that have been proven to be effective over time.

Find a starving crowd

By a starving crowd I mean a group with an urgent need to solve a specific problem. These people are by far the easiest group of people to sell to. Try putting yourself in their place, for example imagine you have a cat that keeps urinating behind your TV. You can see you have an urgent need, and you will probably spend an awful lot of time thinking about how to stop your cat doing it. Imagine if someone presents you with a solution, you will definitely listen right?

Finding these starving crowds is surprisingly straight forward. The best place to start is to search for forums in your niche. Looking through these forums will quickly show you the kind of question your target market is asking, and the problems they need solving.

Make a list of problems you can possibly provide a solution to, and move on to the next stage.

Give them what they want

Armed with your list you need to do a bit of digging, and find a product that can answer each question. Following the example of cat urination, you may find a great product that deters the cat from performing that antisocial behavior, or a book that gives solutions people can try.

Once you have your product, you need to find an affiliate program you can join so you can make a commission when you sell it to your customers. Searching online using product+affiliate program, or simply looking on the product vendors website for a link to affiliate or partner program will usually get results.

Take action

Once you have your product it simply remains to drive traffic to your affiliate link. Join the forum where you did your initial research, and start posting. Don’t promote your link directly as this may get you banned, rather have your link in your signature that goes beneath each post. Start answering posts, joining in the conversation, and being part of the community.

You should also write articles on your subject, and post them to article directories. Your articles need to offer helpful content, and be unique. Your link will go in your resource box at the end. These can work in two ways, by providing back links to your site, and increasing its ranking on search engines, and also by direct traffic from people reading it and clicking on the link provided. Articles can bring traffic long after you write them.

You can also comment on blogs in your niche. Make sure your comment is well written, and relates to the article you are commenting on, and you will get approved every time. As with articles these comments can bring direct traffic as well as link love.

Keep going

don’t expect overnight success as this rarely happens, so don’t give up. Keep writing articles, and posting comments, and making forum posts. Over time your traffic and sales will build. Following these affiliate marketing tips each time you get involved in a new niche, or look for a new affiliate opportunity, and you should build a valuable business.

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Marketing Ideas: Postcard Sizes

When it comes to marketing strategy, business postcards have been one of the effective ways in promoting your products or services. They are cheaper than most marketing styles and can be produced by even starting businesses. In this aspect, size really matters. Though large postcard sizes is not really appropriate for most businesses, choosing the best means finding postcards with the right dimensions enough to include important details about your business but not awkward to handle. There are many postcard printing services that are very much knowledgeable on many different layout designs suited for your marketing needs. Depending on the size, they can be sent out as direct mails or displayed during trade shows.

The postcard sizes can be the standard 4″x6″ dimension that USPS can mail at postcard rates. When sending out as direct mail, they can be the cheapest in the market and can still be equally effective. The 5″x7″ can be a better size when a few product descriptions are to be included however, they can be more costly when sent in the mail. The 4″x9″ dimension has the same area as with the 5″x7″ yet they are rather more versatile in their use.

Aside from being just mailed out, they can be used as displays with good product descriptions. Larger postcard sizes include 5″x8″ up to bond paper sizes. Although they may not be practical for most business marketing, they can surely catch the recipients attention. Their large size means that more valuable information and photos can be included. When it comes to business postcards, size really does matter.

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The Network Marketing Business Model

The network marketing business model is founded on the principle that people will work harder to achieve financial success for themselves when they are compensated for their results.

Direct selling companies use independent direct selling distributors to share the product and business opportunity with consumers, and are able to claim massive market share in their given industry through the credibility and efforts of their distributors.

As a distributor, you will be able to use the network marketing business model to recruit other distributors into your downline organization. As your organization grows in size and sales volume, you will receive residual income plus various bonuses from the company.

The secret to success in this industry is duplication. That is, once you join and learn about the product and opportunity, it is vital that you find similarly motivated people who you can train and help build their organization.

The downside to becoming involved in a multilevel opportunity is the high turnover rate among distributors. While there is a perception that this business can result in instant wealth for the distributor, the truth is, the network marketing business model takes hard work, and sustained effort. In my opinion, the high turnover rate in this industry may be directly attributable to that false impression.

If you are looking to get rich by next Thursday, this home based business model may not be for you. However, if you are willing to commit yourself to working the business, and are willing to become trained in marketing your business, you can make money and succeed.

The ultimate dream in any home-based business is to create what is known as a self-sustaining business. This happens when your organization grows large enough where growth from your downline members exceeds the attrition rate of people who are leaving the business. When you reach that point, you have the potential of a lifelong residual income in the network marketing business model.

Bonus Tip – Never let a challenge keep you from your future. Take action today to make something great happen.

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Conventional Article Writing Versus Article Marketing

Of course everyone can write article on the internet. And almost everyone who loves to make blog, join social networking site and some other personal website development has written an article for internet publishing. However, the conventional article, as we may call it like that, is very different compared to what so called Article Marketing. Conventional article writing is just simply a writing activity. The purpose of it is usually just to get a personal satisfaction in writing whether to share ideas, feeling, and opinion or just have fun with friends. It almost has no direct economical or business purpose.

Article Writing for marketing is highly different to the conventional writing. It has a specific purpose which is to increase the popularity of your website. Popular means not only that is it known by peers, but it means to all readers all over the world accessing internet. It has such a vast target because it has an economical purpose which is for marketing a product. It is a very creative way of marketing because it combines the motives of using personal activity like writing article with using some tricks on how it can be valuable for promotion. Article Writer for promotion purpose understands really well that their writing will be put on some kind of bank that can be accessed by readers who look for an article on relevant topic.

There are some notable characteristics of the promotional writing. It is usually short, informative, using marketing style and of course using a link. It is because before the writer makes an Article Submission they have considered driving the reader to visit their website. Link is very valuable because it will give a direct link to your site. There are usually used some anchor texts that are linked directly to several pages of your site.

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How To Direct Free Traffic To Free CPA Offers

It really does not matter what kind of marketing you implement online to achieve revenue, there are two things you really need to master above all others. How to research your keywords and how you can generate free traffic to your offers, website or whatever else you may be promoting.

When it comes to promoting free CPA offers, taking into consideration that you have done your keyword research properly before hand, there are many methods you can use to drive free traffic to your offers such as articles, video, press releases, web 2.0 marketing etc. The list just goes on and on.

Because most people concentrate on what they have to do online to get their marketing efforts up and running, they are totally oblivious to the fact that there is still another very profitable free traffic volume they can use and it is really huge. I am referring to offline traffic. There are marketers online that have been utilising this method of traffic generation for years. However, they have purposely kept it underground.

What people tend to forget in the virtual world that they are constantly moving in, is that there is still a massive market in the real world. Real people that they can mobilise and send directly to their online business. To do this is really not difficult but the question is, how can you take the mass of people out there in the offline world and send them directly to your online free CPA offers?

There are just as many ways to do this as there is online although generating offline traffic is much easier than you could imagine. After implementing these marketing methods you are guaranteed a flow of traffic that only stops then, when you stop fuelling the generator. All this happens without all the time intensive and expensive methods we are all familiar with online. There is no search engine optimisation needed, no pay per click or pay per view, banners ads or media buys. You really do not even need a website to generate serious income with offline free traffic generation.

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